Comfort Zone

People too often limit their horizons when attempting to or launching a product or a service.They often restrict themselves to familiar territories; family, friends, colleagues, ex school or University mates. It then baffles them when the excitement has died down that their client base is sometimes a handful or maybe not varied.

To successfully establish oneself and build a sustainable name, brand, product or service, you need to move away from the familiar! Of course you must leverage the familiar in order to launch and for the initial word of mouth "free" publicity. However to be sustainable, one must look beyond their comfort zone. 

The world is a large place. Seek growth beyond familiar territory. Try something new